SUNSET has been acquired by Regent L.P.
November 2017 — Time Inc. (NYSE:TIME) has sold the SUNSET magazine to Regent L.P., a Los Angeles-based private equity firm led by investor Michael Reinstein.
SUNSET, a registered trademark of Sunset Publishing Corporation, is the defining lifestyle brand of the modern American West. Through magazines and books, events and experiences, and digital and social media, the iconic 120-year-old brand covers the region’s top destinations, food and wine experiences, home and garden trends, and personalities. SUNSET engages and inspires an audience of more than 6.5 million educated, active and affluent consumers every month through its five regional print editions—Northern California, Southern California, Pacific Northwest, Southwest, and Mountain—as well as via all tablet devices and its website. In addition to its print and digital publications, SUNSET showcases the West’s unique lifestyle and compelling destinations through its flagship events, established home programs, licensing partnerships, books and international wine competition.
Regent is a global private equity firm focused on innovating and transforming businesses. The firm’s mission is to create long-term value for its partners, the companies it invests in and the communities in which it works. Regent’s investments span the globe and operate in a wide array of industry verticals including technology, media, consumer products, industrial, retail and entertainment. Selected investments include Lillian Vernon, Regis Salons, Supercuts UK and a media portfolio comprised of 18 newspapers, magazines and television platforms including Military Times, Army Times, Navy Times, Defense News, PBS TV’s Defense News Weekly, Federal Times and the HistoryNet Magazines. Regent is based in Beverly Hills, California.
Time Inc. is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include People Time, Fortune, Sports Illustrated, Instyle, Reak Simple, Southern Living and Travel+Leisure, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data.
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Oaklins' media specialist team in New York advised Time Inc. on the sale of its SUNSET magazine to Regent L.P.
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