Case study

Defiso Media AB has been acquired by Adelis Equity Partners

The private shareholders of Defiso Media AB have sold the company to Adelis Equity Partners. Financial details have not been disclosed.

Defiso Media, headquartered in Stockholm, is a Sweden-based digital media company with extensive expertise in search marketing. The company represents a new breed in the local SEO market space, which has enabled it to establish a leading position in Sweden within its niche. Defiso Media offers optimized landing pages to SMEs. The company owns the landing pages it creates for its customers and has a scalable technology-driven business model with a high proportion (>90%) of recurring revenues.

The combination of a technology-driven offering and a customer-centric delivery model gives Defiso Media a distinct position in the SEO market. The closest competitors in Sweden constitute traditional SEO/SEM consultancy agencies. However, US-based companies such as Leadpages, Insequent and Unbounce are, in terms of business model, more relevant subjects for comparison than traditional SEO agencies.

Adelis Equity Partners, founded in 2012, is a private equity firm focused on investments in the Nordic lower middle market segment. The firm takes a long-term view on its investments and strive to find the most appropriate value creation model in close collaboration with the management team and associated industry experts. Adelis' ultimate investors are primarily pension funds, life insurers, foundations and endowments in Europe and North America.

Oaklins' team in Sweden acted as the exclusive financial advisor to the seller in this transaction.

Tombstone image for Defiso Media AB has been acquired by Adelis Equity Partners


Adel Koubaa


Managing Partner

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Lars Gustafsson


Senior Associate

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Mattias Helmrich



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