Defiso Media AB has been acquired by Adelis Equity Partners
The private shareholders of Defiso Media AB have sold the company to Adelis Equity Partners. Financial details have not been disclosed.
Defiso Media, headquartered in Stockholm, is a Sweden-based digital media company with extensive expertise in search marketing. The company represents a new breed in the local SEO market space, which has enabled it to establish a leading position in Sweden within its niche. Defiso Media offers optimized landing pages to SMEs. The company owns the landing pages it creates for its customers and has a scalable technology-driven business model with a high proportion (>90%) of recurring revenues.
The combination of a technology-driven offering and a customer-centric delivery model gives Defiso Media a distinct position in the SEO market. The closest competitors in Sweden constitute traditional SEO/SEM consultancy agencies. However, US-based companies such as Leadpages, Insequent and Unbounce are, in terms of business model, more relevant subjects for comparison than traditional SEO agencies.
Adelis Equity Partners, founded in 2012, is a private equity firm focused on investments in the Nordic lower middle market segment. The firm takes a long-term view on its investments and strive to find the most appropriate value creation model in close collaboration with the management team and associated industry experts. Adelis' ultimate investors are primarily pension funds, life insurers, foundations and endowments in Europe and North America.
Oaklins' team in Sweden acted as the exclusive financial advisor to the seller in this transaction.
Talk to the deal team
Related deals
Firecrown Media acquires railroad and space enthusiast brands of Kalmbach Media
Kalmbach Media, a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands, has sold its railroad and space enthusiast brands, including Trains, Model Railroader, Classic Toy Trains, Classic Trains, Garden Railways, Trains.com, Astronomy, FineScale Modeler and Kalmbach Books, to Firecrown Media, one of the leading transportation media providers serving the aviation, boating and logistics sectors.
Learn moreDania Software has been acquired by Omnidocs
The owners of Dania Software A/S have sold the company to Omnidocs.
Learn moreTop Systems teams up with Holland Capital to create the premier Dutch battery-based solutions provider
Holland Capital, a Netherlands-based private equity firm, has acquired a stake in Top Systems, a leading provider of complete battery-based power solutions, with a unique value-added services proposition.
Learn more