Defiso Media AB has been acquired by Adelis Equity Partners
Juni 2018 — The private shareholders of Defiso Media AB have sold the company to Adelis Equity Partners. Financial details have not been disclosed.
Defiso Media, headquartered in Stockholm, is a Sweden-based digital media company with extensive expertise in search marketing. The company represents a new breed in the local SEO market space, which has enabled it to establish a leading position in Sweden within its niche. Defiso Media offers optimized landing pages to SMEs. The company owns the landing pages it creates for its customers and has a scalable technology-driven business model with a high proportion (>90%) of recurring revenues.
The combination of a technology-driven offering and a customer-centric delivery model gives Defiso Media a distinct position in the SEO market. The closest competitors in Sweden constitute traditional SEO/SEM consultancy agencies. However, US-based companies such as Leadpages, Insequent and Unbounce are, in terms of business model, more relevant subjects for comparison than traditional SEO agencies.
Adelis Equity Partners, founded in 2012, is a private equity firm focused on investments in the Nordic lower middle market segment. The firm takes a long-term view on its investments and strive to find the most appropriate value creation model in close collaboration with the management team and associated industry experts. Adelis' ultimate investors are primarily pension funds, life insurers, foundations and endowments in Europe and North America.
Vår roll i transaktionen
Oaklins' team in Sweden acted as the exclusive financial advisor to the seller in this transaction.
Prata med transaktionsteamet
Relaterade transaktioner
Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.
Lär dig merOEP Danzig BidCo has completed a mandatory tender offer for the shares of Digital Value
OEP Danzig BidCo S.p.A. has completed a mandatory tender offer for the shares of Digital Value S.p.A.
Lär dig merBolster Investment Partners has secured debt financing for the acquisition of Royal Taste Company
Bolster Investment Partners has partnered with Royal Taste Company, a leading Dutch custom signature coffee platform offering end-to-end sourcing, blending, roasting, packaging and delivery services. The partnership marks an important next step in Royal Taste Company’s growth trajectory, focused on further geographical expansion, commercial development and selective strategic acquisitions.
Lär dig mer