Website Travel Group has been acquired by Imperium Tourism Holdings PtyLtd
The owners of Website Travel Group have sold the company to Imperium Tourism Holdings Pty Ltd. Financial details have not been disclosed.
Website Travel Group is a tourism platform that connects agents (sellers) and operators (travel products). The group comprises a portfolio of leading Australian technology, retail and accommodation businesses which includes the brands Peterpans Adventure Travel, Backpackers World Travel, Travel Freedom, The Travel Project, Junction 6, Rainbow Beach Adventure Company, Dingo’s Resort and Frasers on Rainbow.
Imperium Tourism Holdings is part of the Imperium Group which focuses on investing in small to medium-sized businesses with strong operational and growth opportunities. The group already has existing investments in the travel and leisure space in luxury boutique hotels and restaurants.
Oaklins' team in Australia advised the seller in this transaction and ran a competitive and confidential sale process, managing interest from a broad range of travel companies and financial sponsors, resulting in a successful outcome for the client. This deal demonstrates the team's ability to handle complex corporate structures generating interest despite challenging business conditions.
Talk to the deal team
Related deals
Skyfit Academia has been acquired by SFH Holding
Skyfit Academia had been acquired by SFH Holding, an investment vehicle led by Caio Murad Peres. The transaction reflects the attractiveness of scalable fitness platforms in Brazil, supported by Skyfit’s efficient business model, strong expansion track record, more than 800 units sold, nationwide presence and exposure to underpenetrated markets, positioning the company for its next phase of growth and reinforcing its role as a leading consolidation platform.
Learn moreDiederichs Karosserieteile has been acquired by ITAL, a portfolio company of Naxicap
Diederichs Karosserieteile GmbH has been acquired by ITAL Holding, a European automotive aftermarket platform backed by Naxicap Partners.
Learn moreParcom has sold Krifon to Varro
Krifon AS, a leading Nordic B2B distributor specializing in home and garden products, has been acquired by Varro. The transaction marks a new chapter for the company as it continues to strengthen its position as a trusted category partner to leading DIY chains, garden centers and furniture retailers in Norway.
Learn more