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Healthcare | TMT

AMC Media Group has been acquired by Formedics

August 2024 — AMC Media Group, a healthcare professional (HCP) community platform that enables medical associations and key opinion leaders (KOLs) to drive engagement and monetization through their specialty digital properties, has been acquired by Formedics, an HCP community and engagement platform that is home to Physician’s Weekly and OncWeekly.

AMC Media Group offers business development, digital advertising and healthcare publishing services to medical experts across the US. Its mission is to activate peer connections that facilitate HCP learning while helping brands access key audiences.

Formedics is an HCP community and engagement platform that supports and connects healthcare professionals wherever they practice medicine or choose to learn. In addition to its leading HCP network, Formedics’ groundbreaking AI/ML technology unlocks unrivaled healthcare targeting and engagement for pharmaceutical and life science brands. The Formedics properties include Physician’s Weekly, Figure 1, OncWeekly and AMC Media Group.

Our role in the transaction

Oaklins DeSilva+Phillips, one of Oaklins’ TMT teams in New York, served as the exclusive financial advisor to AMC Media Group on the transaction. This transaction emphasizes ODP’s deep sector expertise in advising digital media businesses, specifically those within the healthcare communications and technology industry.

Parties
“This was a highly complex and ultimately nuanced sale. It took a strong understanding of the peer-to-peer space as well as the broader HCP marketing environment. We are very happy with the outcome and appreciate the efforts of the ODP team.”

JC Landry

President, AMC Media Group

Talk to the deal team

Jon Guttenberg

Managing Director
New York, United States
Oaklins DeSilva+Phillips

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