Reed is a managing partner at Oaklins DeSilva+Phillips in New York, which he co-founded in 1996. Reed specializes in sell-side M&A in a number of industry sectors, including consumer and B2B media in digital and print formats, advertising, market research, consulting, events, information, social media, marketing services and subscriptions. His recent transactions include the sale of Advertising Week, the leading events company for the advertising industry, to Emerald; the sale of Purpose, a social impact agency, to Capgemini; the sale of TechMedia, a conference business, to RLJ Equity Partners; and the sale of three divisions of Bonnier Corporation—two magazine divisions and the leading advisory business in DE&I for the Fortune 100. He also acquired the consumer media company Essence from Time Inc. and the B2B media company Kiplinger for Dennis Publishing.
Reed has been an investment banker for 31 years and has completed over 225 M&A transactions. At the end of 2021, his book “QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps” was published by McGraw Hill. The book provides a new valuation methodology for midsize companies.