Acquisition of Burrell sets the stage for the agency’s next chapter
October 2023 — Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the world, has been acquired by an equity consortium led by FVLCRUM Partners and Channing Johnson. The transaction includes the majority stake owned by Co-CEOs McGhee Osse and Fay Ferguson in addition to the minority stake owned by Publicis.
Burrell Communications Group is one of the largest US agencies specializing in communications to multicultural audiences. The award-winning agency boasts a roster of premiere, blue-chip clients that lead in their respective categories, including McDonald’s, Toyota, Comcast, Fidelity and Coca-Cola.
FVLCRUM Partners is a minority-owned private equity firm based in Rockville, Maryland, that specializes in impact and growth investments, while Channing Johnson is a Los Angeles corporate attorney with experience in media and entertainment.
Our role in the transaction
Oaklins DeSilva+Phillips, one of Oaklins’ TMT teams in New York, acted as the exclusive financial advisor to Burrell Communication Group. This transaction emphasizes Oaklins’ deep sector expertise in advising marketing and media businesses, specifically those within the advertising industry.
McGhee Osse and Fay Ferguson
Co-CEOs, Burrell Communications Group
Talk to the deal team
Reed Phillips
Oaklins DeSilva+Phillips
Related deals
Dan Group Alarm Syd has been sold to Varna Security
Dan Group Alarm Syd, a leading provider of subscription-based security solutions, has been acquired by Varna Security, a newly formed security platform backed by Triton Partners. Through the transaction, Dan Group Alarm Syd enters into a new partnership with Triton Partners, positioning the company for its next phase of growth. As part of Varna Security, Dan Group Alarm Syd will continue to operate independently, retaining its entrepreneurial culture and close customer relationships, while gaining access to capital, resources and strategic support to accelerate expansion.
Learn moreLivlande Agro has been acquired by Merito Partners
Merito Partners has acquired a controlling stake in Gaižēni SIA, one of Latvia’s leading pig farming companies operating under the Līvlande Agro brand, from NCH Capital and other shareholders. The company’s founder and management team will remain actively involved in the business, supporting its continued growth and development.
Learn moreCensus Group has acquired Lecklé Oy
Backed by Swedish Aspira Partners, Census Group has acquired SYS Audit Oy, Lecklé Oy, Tiliextra Oy, Tase-Koivu Oy Tilintarkastusyhteisö, HJL Audit Oy and Auditus Tilintarkastus Oy. These transactions mark the creation of new platform in the Finnish audit and advisory services market. The newly formed group is jointly owned by Aspira Partners, entrepreneurs and key employees united by a shared vision and strong commitment to serving small and medium-sized enterprises (SMEs).
Learn more