IO Investigación has acquired GESOP
March 2025 — IO Investigación has acquired a 49% stake in GESOP. This transaction enables IO Investigación to enter the high-growth public administration sector and establish a presence in Catalonia, Spain, where it plans to expand operations and grow its client network in the coming years.
Founded in 1995, IO Investigación is an independent company specializing in market research, panel services, commercial marketing and field force solutions. It serves clients across various sectors, including consumer electronics, telecommunications, financial services, insurance and retail.
GESOP is a Barcelona-based company dedicated to research, social studies and public opinion, with a focus on the public sector.
Our role in the transaction
Oaklins’ team in Spain acted as the financial advisor to the bidder, IO Investigación, on all aspects of the transaction’s execution.
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