Optionizr has been acquired by SoftNext
April 2025 — Optionizr has been acquired by the software consolidation platform SoftNext.
Founded in 2015 and based in Paris, Optionizr is a software company that provides a white-labeled on-site product marketing tool and innovative e-commerce payment methods, such as split payment and multicard payment, to its international clients. Its application programming interface (API) can be seamlessly integrated with existing online platforms to offer purchase options on products, allowing customers to buy time before making a final decision. The company also creates ancillary revenue opportunities for its clients with features like time-to-think options, e-visas, e-sims and carbon compensation. Optionizr targets sectors such as retail, travel and hospitality.
SoftNext is a software consolidation platform owned by Groupe Baelen that focuses on vertical software markets. Founded in 2019, it has built a platform of over 30 companies operating across nine different verticals, aggregating small software publishers throughout France.
Our role in the transaction
Oaklins’ team in France acted as the sole financial advisor to Optionizr and its shareholders in this transaction.
Talk to the deal team
Related deals
Nymann Kloak- & Miljøservice has been acquired by Serwent Group
Nymann Kloak- & Miljøservice has been acquired by Serwent Group. The acquisition expands Serwent’s footprint in Denmark while broadening its service offering and strengthening capacity across its existing platform. This transaction further supports Serwent’s ambition to become the leading Nordic operator in underground infrastructure maintenance.
Learn moreHeka Dental has joined forces with Impilo to anchor focused buy-and-build strategy
Heka Dental, a leading Danish designer and manufacturer of premium dental treatment units, has been acquired by the Swedish private equity firm Impilo. The acquisition establishes Heka Dental as a strategic platform for consolidation in the European dental equipment market. Impilo will execute a focused buy-and-build strategy to accelerate growth and expand its footprint across Europe.
Learn moreGP-Connect has joined forces with Transformation Capital to accelerate growth
Transformation Capital, a Netherlands-based investment firm, has joined forces with GP-Connect, a leading international secondment platform with specialized brands serving the hospitality, IT, skilled labor, technical services and dental sectors. As part of the transaction, GP-Connect welcomes Transformation Capital as its new shareholder to support the company’s next phase of growth, while the founders and existing shareholders will remain actively involved. The partnership will focus on executing a targeted buy-and-build strategy, expanding the business internationally and further strengthening GP-Connect’s portfolio.
Learn more