VIA equity has invested in eSmiley

November 2020 — With eSmiley’s attractive market position and VIA equity’s track record of supporting niche technology companies, eSmiley is fueled to accelerate growth and increase its international footprint. Management shareholders are reinvesting into the new ownership structure. VIA equity’s investment in eSmiley is a strong fit with its investment focus, offering great potential to build an international niche market leader.

Headquartered in Denmark and founded in 2008, eSmiley is a Nordic market-leading supplier of digital self-monitoring SaaS solutions within food safety compliance for professional kitchens. The product range also includes a solution to reduce food waste. eSmiley has developed a proprietary subscription-based SaaS concept and has more than 6,000 customers including hotels, restaurants, canteen operators, food production facilities as well as public institutions. The company operates out of offices in Denmark and Norway, with its solutions operational in more than 15 countries.

Headquartered in Denmark and founded in 2006, VIA equity is a leading Northern European multi-stage private equity firm. The core investment focus is on specialized technology and service companies with headquarters in Northern Europe. VIA equity has a total of more than €400 million (US$472 million) under management and eSmiley is the first investment from its fourth fund.

Our role in the transaction

Oaklins’ team in Denmark acted as financial advisor to eSmiley in this transaction.