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Private Equity | TMT

PRM Factory has been acquired by Pro Direct Expérience

Marketing & Media Invest Group (MMI Group) has sold PRM Factory to Pro Direct Expérience. Financial details have not been disclosed.

PRM Factory specializes in performance marketing, generating sustainable and qualitative leads. PRM Factory's media desk offers lead generation with high conversion potential through 100% ad-hoc campaigns for a more profitable acquisition process for advertisers.

Located in Marseille, France, Pro Direct Expérience is a marketing and communication agency dedicated to customer relations.

This transaction is the first step to bring together leading players in marketing, communication and customer relations.

Oaklins' team in France advised the seller in this transaction.

Service
M&A sell-side
Parties

Talk to the deal team

 Éric  Félix-Faure

Éric Félix-Faure

Managing Partner

Paris, France
Oaklins France
 Véronique  Roth

Véronique Roth

Senior Advisor

Paris, France
Oaklins France
 Amance  Pélissier

Amance Pélissier

Associate

Paris, France
Oaklins France

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