Brookdale Treeland Nurseries has sold a majority stake to Rouge River Capital

October 2022 — The shareholders of Brookdale Treeland Nurseries have sold a controlling stake to Rouge River Capital.

Based in Ontario, Brookdale Treeland Nurseries is a leading full-service supplier of live garden plants and decorative holiday greenery in Canada. The company mainly serves wholesale retailers and landscape contractors, municipalities and golf courses throughout Canada and the US. Spring product mix includes trees, flowering shrubs, evergreens, broadleaf evergreens, vines, fruits and perennials. Holiday product mix includes outdoor arrangements, wreaths, bouquets and swags.

Founded in 2008, Rouge River Capital is a diversified investment holding company made up of over 20 strong operating businesses. These businesses span the trucking, manufacturing, dealership, real estate and leasing industries. Rouge River Capital partners with the management teams to drive sustained long-term value.

Our role in the transaction

Oaklins’ team in Canada, supported by the team in the Netherlands, acted as the sell-side M&A advisor to Brookdale Treeland Nurseries in this transaction. Brookdale benefited from Oaklins’ expertise and knowledge in the horticulture space.

Service

M&A sell-side

Parties

“The Oaklins team was the ideal advisor to help us to successfully complete the sale of a majority equity position in our family business. Their proven experience in the horticulture space, established relationships with potential buyers and senior level commitment and guidance from the beginning to the end of the process made a real difference. From the very beginning through closing, the team conducted a well-organized international process with straightforward, clear communication and high level of involvement. In the end, they were able to find the ideal buyer for BTN. We look forward to this new partnership with Rouge River to take BTN to the next level. We couldn’t have asked for more from our advisor.”

Jeff Olsen

Owner, Brookdale Treeland Nurseries

Talk to the deal team

Sebastien Nadeau

Managing Partner

Montreal, Canada
Oaklins Canada

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Frank de Hek

Managing Partner

Amsterdam, Netherlands
Oaklins Netherlands

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Jonathan D. Sherman

Partner

Toronto, Canada
Oaklins Canada

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