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Private Equity | Consumer & Retail

Kees Smit Tuinmeubelen has been acquired by Craft Capital

Kees Smit Tuinmeubelen, a leading family-owned omnichannel retailer of garden furniture and related accessories, has agreed to sell a majority stake to Craft Capital, a Netherlands-based investment firm. The transaction is still subject to fulfillment of customary closing conditions.

Founded in 1942, Kees Smit Tuinmeubelen is a family-owned omnichannel retailer of garden furniture and related accessories with a market leading position in Europe. With over 80 years of experience, the company offers a vast selection of garden furniture and accessories in the medium- to high-end segment, featuring a range of its own brands as well as third-party brands. Kees Smit Tuinmeubelen currently operates three XXL Experience Stores, each with approximartely 8,000 m2 retail space, located in Almelo, Amersfoort and Venlo, Netherlands, along with a complementary webshop.

In recent years, Kees Smit Tuinmeubelen has experienced strong growth, solidifying its market-leading position in the European garden furniture segment. Additionally, the company has identified many opportunities to grow further in both existing and new markets, as well as in further optimizing its product assortment and customer experience for the coming years. As a result, the shareholders decided to sell a majority stake to a partner that can support the company in its next phase of growth. By partnering with Craft Capital, Kees Smit Tuinmeubelen will be able to continue and accelerate its growth trajectory.

Craft Capital, founded in 2021, is the Netherlands-based investment firm of the Roerink family that invests in family businesses in the Netherlands alongside management teams. Craft Capital is actively involved in its investments, adding value in areas such as professionalization, governance and branding.

Oaklins’ team in the Netherlands acted as the exclusive M&A sell-side advisor to the shareholders of Kees Smit Tuinmeubelen. This transaction emphasizes our strong track record and expertise in the consumer and retail sector.

Parties
“I am very pleased with the outcome of the transaction in attracting Craft Capital as a new shareholder, given its shared entrepreneurial DNA and the expertise it will bring. Following the opening of our third XXL Experience Store and new warehouse, combined with the growth ambitions of the management team, the company is well positioned for its next phase of growth. I am highly confident that Craft Capital, together with the management team and all the people at Kees Smit Tuinmeubelen, will make these ambitions a reality. Oaklins’ role and commitment were instrumental in navigating the complexities and ensuring the success of this transaction.”

Henk Smit

Shareholder, Kees Smit Tuinmeubelen

Talk to the deal team

Gerbrand ter Brugge

Partner
Amsterdam, Netherlands
Oaklins Netherlands

Casper Oude Essink

Director
Amsterdam, Netherlands
Oaklins Netherlands

Bas Heikens

Senior Associate
Amsterdam, Netherlands
Oaklins Netherlands

Sam Stevens

Analyst
Amsterdam, Netherlands
Oaklins Netherlands

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