Ingenuity Foods has sold its Brainiac® and Little Brainiac® brands to the Bel Group
April 2026 — The Bel Group, a global player in dairy, fruit and veggie snacking, has acquired Ingenuity Foods, Inc.’s Brainiac® and Little Brainiac® brands.
Ingenuity Foods is the creator of Brainiac®, a snack brand committed to supporting healthy brain development for the whole family. Backed by a team of nutritionists and neuroscientists, Brainiac® snacks combine great taste, grab-and-go convenience and science-backed nutrition, with essential nutrients shown to support brain, gut and immune health.
Bel US is part of the Bel Group, a global leader in dairy, fruit and veggie snacks with 160 years of expertise. The family-owned group develops and markets portion-sized snacks and its portfolio comprises iconic brands including Babybel®, GoGo squeeZ®, The Laughing Cow® and Boursin®. In the US, Bel operates offices in Chicago and New York, as well as manufacturing facilities in Idaho, Michigan, Wisconsin and South Dakota.
Our role in the transaction
Oaklins Intrepid, based in Los Angeles, acted as the sell-side advisor to Ingenuity Foods in the sale of its Brainiac® and Little Brainiac® brands to the Bel Group.
Jonathan Wolfson
Chairman and co-founder, Ingenuity Foods, Inc.
Talk to the deal team
Ana Alvarenga
Oaklins Intrepid
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