Epicenter has been acquired by Stagwell
October 2022 — Epicenter Experience (Epicenter), an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns, has been sold to Stagwell, the challenger network built to transform marketing. Epicenter will become part of the Stagwell Marketing Cloud (SMC), a proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketing teams.
Epicenter’s proprietary cloud-based technology, The People PlatformTM, maps consumer visits to points of interest and sequences them over time to deliver contextually relevant insights and a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct response, or to deliver personalized messaging or value at scale, further enriching the brand–customer connection.
Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, Stagwell’s over 13,000 specialists in more than 34 countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.
Our role in the transaction
Oaklins DeSilva+Phillips in New York served as the exclusive financial advisor to Epicenter Experience. This deal further highlights Oaklins’ deep sector expertise in advising marketing and media businesses, specifically those within the technology, data and information industries.
Talk to the deal team
Ken Sonenclar
Oaklins DeSilva+Phillips
John Matthews
Oaklins DeSilva+Phillips
Elaine Riddell
Oaklins DeSilva+Phillips
Related deals
Freeway Fleet Systems has been acquired by Movement Software
Freeway Fleet Systems has been acquired by Movement Software, strengthening its position as a leading provider of fleet management and maintenance software while expanding the group’s presence into the UK market. As a strategic consolidator focused on transportation and mobility software, Movement Software will benefit from immediate product and customer synergies, with Freeway providing a strong platform for further geographic expansion across key fleet end markets.
Learn moreBIG BIO Herlev and BIG BIO Nordhavn have been acquired by Nordisk Film Biografer
BIG BIO Herlev and BIG BIO Nordhavn, two premium cinemas in the Copenhagen area, have been acquired by Nordisk Film Biografer, part of Nordisk Film, which is owned by Egmont. The acquisition expands Nordisk Film Biografer’s presence in the Danish cinema market and strengthens its premium cinema offering, adding two established venues to its portfolio.
Learn moreComtax has been acquired by Ryan
Comtax, a São Paulo-based tax technology consultancy specializing in tax determination and digital tax compliance, had been acquired by Ryan, the world’s largest firm dedicated exclusively to business taxes. The transaction marks Ryan’s entry into the Brazilian market, adding a specialized team and an established base of large corporate clients in Brazil, one of the world’s most complex tax environments, at a time when the country’s consumption tax reform is set to reshape how companies calculate and report indirect taxes. For Comtax, the acquisition brings access to Ryan’s global platform, technology and client network across more than 80 countries, creating opportunities to scale its tax determination and compliance offering beyond its current footprint. Comtax’s founders will continue to lead the business.
Learn more