Go to deals
Private Equity | TMT

Syz Capital with operating partner Saturnus Capital have taken a majority stake in Capture Media Group

November 2023 — Syz Capital and its operating partner Saturnus Capital have taken a majority stake in Capture Media, a Swiss leader in online engagement marketing and analytics solutions.

Founded in 2016 in Zurich, Switzerland, Capture Media Group is a leading online marketing and technology solutions provider. The company can deliver unparalleled performance in terms of awareness generation, user engagement and performance and offers GDPR-compliant tracking and analytics solutions through fusedeck.

Saturnus is a partner-owned private equity firm focusing on investments in mid-market companies in Germany and Switzerland. As hands-on investors and operating partners, the Saturnus team supports its portfolio companies in the areas of operational improvements, internationalization, acquisitions, digitalization, strengthening of sales and marketing functions and implementation of best practices.

Syz Capital is an independent private market specialist founded by a group of entrepreneurs. It offers investors the chance to invest alongside them in niche opportunities throughout direct private equity and uncorrelated strategies. Its goal is to discover hidden gems to unlock sustainable performance.

Together with the founders, who will retain a significant minority ownership stake, Saturnus Capital and Syz Capital share Capture Media’s vision and are committed to further accelerate product innovation, expand geographic reach and develop M&A opportunities. The financial investors are ideally positioned to support the organic and inorganic growth plans.

Our role in the transaction

Oaklins’ team in Switzerland acted as the exclusive sell-side advisor to the shareholders of Capture Media Group in the transaction. Oaklins DeSilva+Phillips in New York approached potential investors in the US market and supported the transaction at its early stages.

Parties
“Teaming up with Oaklins meant gaining a skilled partner who expertly accompanied us throughout the sale process. With their extensive international access to relevant players, sector expertise and vast M&A experience, we found a trusted ally who carefully prepared us for each step and expertly guided us during the entire journey. This partnership not only allowed us to focus on our day-to-day business, but also gave us the confidence that every detail was being taken care of.”

Michel Lazecki

Managing Partner, Capture Media AG

Talk to the deal team

David Zürrer

Partner
Basel, Switzerland
Oaklins Switzerland

John Kaiser

Partner
New York, United States
Oaklins DeSilva+Phillips

Dr. Jürg Stucker

Partner
Zurich, Switzerland
Oaklins Switzerland

Andrea Stärkle

Associate Director
Basel, Switzerland
Oaklins Switzerland

Related deals

Dan Group Alarm Syd has been sold to Varna Security
Private Equity | Business Support Services

Dan Group Alarm Syd has been sold to Varna Security

Dan Group Alarm Syd, a leading provider of subscription-based security solutions, has been acquired by Varna Security, a newly formed security platform backed by Triton Partners. Through the transaction, Dan Group Alarm Syd enters into a new partnership with Triton Partners, positioning the company for its next phase of growth. As part of Varna Security, Dan Group Alarm Syd will continue to operate independently, retaining its entrepreneurial culture and close customer relationships, while gaining access to capital, resources and strategic support to accelerate expansion.

Learn more
Livlande Agro has been acquired by Merito Partners
Private Equity | Agriculture | Food & Beverage

Livlande Agro has been acquired by Merito Partners

Merito Partners has acquired a controlling stake in Gaižēni SIA, one of Latvia’s leading pig farming companies operating under the Līvlande Agro brand, from NCH Capital and other shareholders. The company’s founder and management team will remain actively involved in the business, supporting its continued growth and development.

Learn more
Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Private Equity | Consumer & Retail | Real Estate

Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate

Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.

Learn more