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Private Equity | Business Support Services

Ashbury Global has received significant investment from Normec Group to expand its global compliance services

December 2024 — Normec Group has invested significantly in Ashbury Global in order to expand its global compliance services.

Ashbury Global is a leading UK-based provider of product information and labeling compliance services, specializing in helping food and drink businesses navigate the increasingly complex global regulatory landscape. Established in 2011, Ashbury was founded with the vision of simplifying compliance for brands, manufacturers and retailers looking to expand into new markets. Over the years, the company has built a strong reputation for its expertise in ensuring that products comply with the varying regulatory requirements of regions including Europe, the Americas, Asia and beyond. Ashbury offers a comprehensive range of services, from product labeling advice and formulation assessments to full legal compliance reviews. The company’s core focus is ensuring that clients’ products meet local safety, ingredient and marketing requirements, allowing them to be sold confidently in both domestic and international markets. By translating complex regulations into actionable insights, Ashbury helps businesses avoid costly mistakes and ensures that their labels are clear, accurate and compliant. Over the past decade, Ashbury has supported some of the world’s largest retailers and manufacturers, helping them streamline their compliance processes and avoid delays in bringing products to market. The company’s global team of experts — comprising food technologists, regulatory specialists and legal advisors — delivers bespoke solutions tailored to the specific needs of each client, whether they are launching new products or managing regulatory changes.

Normec is the holding company of the Normec Group, active in the field of testing, inspecting, certification and compliance (TICC) across Europe. It assesses and supports the quality and safety of materials, systems and products by conducting independent audits, tests and inspections based on accredited methods. Normec operates in the life safety and environmental sectors, as well as in food and agriculture.

Our role in the transaction

Oaklins S&W, one of Oaklins’ member firms in the UK, acted as the lead advisor to Ashbury Global in this transaction. The sale marks another milestone in Oaklins’ extensive experience in the TICC sector, underscoring its role in advising on strategic transactions in compliance-related industries.

Parties
“We were extremely impressed with Oaklins’ dedication and expertise throughout the process. The Oaklins team provided exceptional support, combining a deep understanding of M&A with meticulous attention to detail to create an accurate and robust data pack. Their efforts led to a valuation that was at the upper threshold. The team played a pivotal role; their tireless work rate, late-night availability, approachability and strong relationship with our buyer ensured the deal progressed quickly and smoothly. We don’t think we would have got the deal done without their support and would not hesitate to recommend Oaklins to other companies in a similar position.”

James Post

Managing Director, Ashbury Global

Talk to the deal team

Ben Laing

Partner
London, United Kingdom
Oaklins S&W

Oliver Aspinall

Senior Manager
London, United Kingdom
Oaklins S&W

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