Cloudco Entertainment has been acquired by IVEST Consumer Partners

August 2023 — The private shareholders of Cloudco Entertainment have sold the company to IVEST Consumer Partners.

Cloudco Entertainment is a provider of children’s content and licensed consumer products related to owned brands and IP. Originally launched by the Weiss family in 1981 as a division of American Greetings and called Those Characters from Cleveland (TCFC), Cloudco has a long history in creating and managing over 30 renowned children’s brands, such as The Care Bears, Holly Hobbie, Madballs and Pretty Freekin Scary. After American Greetings sold to Clayton, Dubilier & Rice in 2018, TCFC was spun out as a standalone business, renamed Cloudco Entertainment and refocused exclusively on its commitment to enriching its 40-year heritage with iconic IP.

IVEST Consumer Partners is a private equity group. In IVEST, Cloudco has found a growth-oriented investor perfectly aligned with Cloudco’s 360-degree IP strategy to develop iconic properties that resonate as both consumer products and for content audiences.

Our role in the transaction

Oaklins Intrepid, our consumer and retail team in Los Angeles, served as the exclusive financial advisor to Cloudco Entertainment in this transaction.