Optionizr has been acquired by SoftNext
April 2025 — Optionizr has been acquired by the software consolidation platform SoftNext.
Founded in 2015 and based in Paris, Optionizr is a software company that provides a white-labeled on-site product marketing tool and innovative e-commerce payment methods, such as split payment and multicard payment, to its international clients. Its application programming interface (API) can be seamlessly integrated with existing online platforms to offer purchase options on products, allowing customers to buy time before making a final decision. The company also creates ancillary revenue opportunities for its clients with features like time-to-think options, e-visas, e-sims and carbon compensation. Optionizr targets sectors such as retail, travel and hospitality.
SoftNext is a software consolidation platform owned by Groupe Baelen that focuses on vertical software markets. Founded in 2019, it has built a platform of over 30 companies operating across nine different verticals, aggregating small software publishers throughout France.
Our role in the transaction
Oaklins’ team in France acted as the sole financial advisor to Optionizr and its shareholders in this transaction.
Talk to the deal team
Related deals
Nymann Kloak- & Miljøservice has been acquired by Serwent Group
Nymann Kloak- & Miljøservice has been acquired by Serwent Group. The acquisition expands Serwent’s footprint in Denmark while broadening its service offering and strengthening capacity across its existing platform. This transaction further supports Serwent’s ambition to become the leading Nordic operator in underground infrastructure maintenance.
Learn moreLife & Mobility has attracted investor Bolster Investment Partners
Life & Mobility, a leading developer and manufacturer of premium mobility and rehabilitation solutions, has welcomed Bolster Investment Partners as a new shareholder. The partnership provides Life & Mobility with a strong long-term partner to support the company’s next phase of growth, with a continued focus on product innovation, strengthening its leading market position and further international expansion. The company’s mission remains to enhance the mobility, independence and quality of life of end users through innovative, sustainable and circular mobility solutions designed for multiple life cycles.
Learn moreDIGMATIX has acquired LLP CRM
DIGMATIX has acquired LLP CRM, a Czech Microsoft Dynamics 365 Customer Engagement specialist. The acquisition marks DIGMATIX’s entry into the Czech market and strengthens the group’s capabilities in customer relationship management (CRM), sales automation, customer service and AI-powered business solutions.
Learn more