Diff has been acquired by WPP
December 2022 — Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.
Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.
WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.
Our role in the transaction
Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.
Benjamin Crudo
Founder and CEO, Diff
Talk to the deal team
Greg Passani
Oaklins Intrepid
Michael Rosenberg
Oaklins Intrepid
Related deals
Technolignes builds an Eastern Canada leader with the acquisition of C3F Telecom
C3F Telecom Inc. has been acquired by Technolignes as part of its strategy to build a leading telecommunications infrastructure platform across Eastern Canada. The transaction brings together two highly complementary businesses, combining C3F’s engineering and network design expertise with Technolignes’ established field construction capabilities and regional presence. Together, the companies are well positioned to deliver end-to-end telecommunications infrastructure solutions to telecom operators, municipalities and public sector clients across a broader geographic footprint.
Learn moreOEP Danzig BidCo has completed a mandatory tender offer for the shares of Digital Value
OEP Danzig BidCo S.p.A. has completed a mandatory tender offer for the shares of Digital Value S.p.A.
Learn more360 Experience Group has merged with GoodFellows
360 Experience Group, a European end-to-end service provider of live experiences, and GoodFellows have merged to create one of the largest live experiences players in Europe. By pooling their strengths under the 360 Experience Group banner, the merged group will span the full breadth of the live industry and bring together 16 specialized companies, including Live Legends, Unlimited Productions, Unbranded, TIG Sports and Events and Kumpany. The group will provide end-to-end solutions for the realization of large-scale live entertainment, international sports and public events and impactful brand activations. The combined business will generate over US$90 million in revenue and employ more than 230 people.
Learn more