Pure Cremation has been acquired by Epiris
July 2023 — The shareholders of Pure Cremation Ltd have sold the company to Epiris Fund III. The transaction is subject to regulatory approval and is expected to be completed before the end of the year.
Pure Cremation is the leading provider of pre-paid, trust and insurance-backed funeral plans in the UK, allowing people to plan and pay for their own end-of-life arrangements, consequently relieving their families of the stress and expense of doing so. Pure is also a pioneer of the market in direct cremations, which are simple, unattended cremations without a contemporaneous funeral service. This low-cost alternative to a traditional funeral enables a deceased person’s family and friends to mark their loss at a time and place of their choosing.
Epiris is a UK-based private equity firm with more than 25 years’ experience. The firm invests in opportunities to transform and reposition performing or stressed businesses in partnership with exceptional management teams.
Our role in the transaction
Oaklins Cavendish, based in the UK, advised on the agreement to sell Pure Cremation to Epiris Fund III.
Bryan Powell and Catherine Powell
Co-founders, Pure Cremation
Talk to the deal team
Related deals
Rustins has been acquired by Remmers
Germany’s Remmers Gruppe SE has acquired UK coatings maker Rustins. The acquisition strengthens Remmers’ presence in the UK and expands its product portfolio and distribution channels. While Remmers has an established UK business focused on industrial flooring and wood coatings, Rustins brings complementary product ranges, established trade and distribution relationships and access to new customer groups in the DIY, painting and household retail sectors. Following completion, Rustins Group is wholly owned by Remmers, which has acquired all shares in Rustins Holdings Limited, including its operating company, Rustins Limited.
Learn moreBe-Cloud has been acquired by PSG Equity
Be-Cloud, backed by B&Capital since 2021, has been acquired by PSG Equity, a leading growth equity firm specializing in software and technology-enabled services. The transaction marks the full exit of B&Capital and the reinvestment of Be-Cloud’s founders, Lenny and Sébastien Vercruysse, alongside PSG Equity.
Learn moreMattina Holding has sold a 5% stake in Gens Aurea via accelerated bookbuild
Mattina Holding S.A. (DVC Partners) has sold a 5% stake in Italian company Gens Aurea S.p.A. through an accelerated bookbuild, raising approximately US$69.96 million.
Learn more