123.tv has been acquired by DVC Partners
November 2025 — 123.tv, a digitally driven home and live shopping and e-commerce platform with a unique live auction format offered on its own TV channels and digital platforms, has been acquired by DVC Partners, a pan-European private equity firm.
Founded in 2004, 123.tv is a prominent German multi-channel platform specializing in home and live shopping. It delivers an interactive shopping experience through television, online channels and mobile applications. The company has carved out a distinctive market position with its innovative auction style and interactive pricing model, providing customers with a dynamic and engaging experience through live chat.
DVC Partners is a pan-European special situations investment firm providing sophisticated equity solutions and a hands-on approach to supporting high-potential companies.
Our role in the transaction
Oaklins DeSilva+Phillips, based in New York, together with Oaklins’ team in Germany, jointly advised 123.tv on this cross-border sell-side transaction. This deal further highlights the team’s deep sector expertise in consumer media and live shopping entertainment, and showcases Oaklins’ global reach and collaborative approach.
Talk to the deal team
Richard Glosser
Oaklins DeSilva+Phillips
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