M&A Pet Care Market | Q4 2023 | Report

Focus: Brand building in the pet industry – Elements of successful brand building, Brands as value drivers in company valuation, M&A activities, and valuation trends

This edition of our M&A Pet Care Report looks at relevant past transactions and listed peers in the pet care industry in three newly defined segments: Consumer Products (pet food and retail), Pharmaceuticals (manufacturing and distribution of veterinary drugs) and Veterinary Services (veterinary clinics and practices).


The report places a special emphasis on effective brand-building strategies within the pet industry, covering essential elements of branding and its impact on company valuation. Developing a strong brand requires a targeted approach, integrating factors like brand history, packaging design, brand communication, and brand identity. A robust brand empowers companies to command premium prices, instill investor confidence, and augment overall company value. Establishing a compelling brand affords pet care businesses a competitive edge, leading to heightened revenues and sustained success. Hence, a formidable brand stands as a fundamental driver of success for enterprises operating in the pet industry.


Furthermore, the report offers insights into recent developments within the M&A market, valuation metrics, and operational benchmarks across Pet Consumables, Pet Pharmaceuticals, and Veterinary Services segments.

Your Pet Care Experts at Oaklins Germany

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Christopher Rahn Frankfurt, Germany
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Lukas Girke Frankfurt, Germany
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Maren Tietz Frankfurt, Germany
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