VIA equity has invested in eSmiley


VIA equity has invested in eSmiley, a Nordic market-leading supplier of self-monitoring SaaS solutions within food safety compliance and food waste.


With eSmiley’s attractive market position and VIA equity’s track-record of supporting niche technology companies, eSmiley is fuelled to accelerate growth and increase its international footprint. Management shareholders are reinvesting into the new ownership structure. VIA equity’s investment in eSmiley is a strong fit with its investment focus, offering great potential to build an international niche market leader.

Oaklins was engaged by eSmiley as strategic and financial advisor in this transaction.

With Oaklins on board, it was like having our own SWAT team to lead every aspect of the transaction from initial preparation to final negotiations. Oaklins allowed us to focus on running the business, while ensuring an attractive deal for the shareholders and a strong platform to support the company’s growth – we are extremely pleased with the outcome. LARS FRIIS, OWNER & CEO - ESMILEY

About eSmiley

Headquartered in Copenhagen, Denmark, and founded in 2008, eSmiley is a Nordic market-leading supplier of digital self-monitoring SaaS solutions within food safety compliance for professional kitchens. The product range also includes a solution to reduce food waste in professional kitchens.

eSmiley has developed a proprietary subscription-based SaaS concept and has more than 6,000 customers including hotels, restaurants, canteen operators, food production facilities as well as public institutions. The company operates out of offices in Denmark and Norway, with its solutions operational in more than 15 countries.

Read more about eSmiley on the website:

About VIA equity

Headquartered in Copenhagen, Denmark, and founded in 2006, VIA equity is a leading Northern European multi-stage private equity firm. The core investment focus is on specialised technology and service companies with headquarters in Northern Europe. VIA equity has a total of more than EUR 400m under management and eSmiley is the first investment from its fourth fund.

Read more about VIA equity on the website:

Talk to the deal team

Daniel sand
Daniel Sand Copenhagen, Denmark
Managing Partner
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Mads thomsen bv
Mads Thomsen Copenhagen, Denmark
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Mikkel ulstrup bv
Mikkel Ulstrup Copenhagen, Denmark
Senior Associate
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