Brand Group has acquired The Natoon Group

November 2025 — The Natoon Group has been acquired by Brand Group. This acquisition represents a significant strategic move that will help establish new, robust and stable growth channels. The transaction is intended to expand Brand Group’s revenues through service companies with recurring and predictable income streams supported by long-term contracts. As part of the agreement, Natoon’s senior management will continue to lead the company’s growth.

Established in 1977, Brand Group specializes in the design and construction of major projects in infrastructure, energy and steel construction in Israel. Listed since 1993, the public company manages large-scale operations from its three main sites in Yeruham, Petah Tikva and Caesarea. In 2024, Brand Group acquired Loden Engineering Company, an Israeli firm listed on the Tel Aviv Stock Exchange since 1993 and active in the engineering and transportation sectors in Israel and Europe.

The Natoon Group manages and operates assets across Israel, spanning approximately 4.5 million square meters, through a workforce of around 4,000 employees based in regional branches. The group specializes in B.O.T. and PFI projects, including major initiatives such as the Bahad City and Poli-City developments.

Our role in the transaction

Oaklins’ team in Israel advised Brand Group and supported the transaction throughout the entire process.