AWC has acquired a significant minority stake in MyFitness
March 2026 — AWC AS, the investment company of the Norwegian family office Awilhelmsen, has acquired a 22.2% stake in MyFitness AS, the largest fitness club operator in the Baltics, becoming the MyFitness’ largest single shareholder.
Founded in 2008, MyFitness is the largest sports club chain in the Baltics. The company operates 93 fitness clubs across Estonia, Latvia and Lithuania under three brands, MyFitness, Gym! and Gym+, serving more than 265,000 members. In 2025, its clubs registered over 15 million visits. MyFitness generated revenues of US$84 million in 2025 and employs more than 1,200 people, including 420 based in Estonia.
AWC is a Norwegian investment company wholly owned by the family business Awilhelmsen. It is a long-term investor providing flexible capital and supporting management teams in building resilient, market-leading businesses. Awilhelmsen is also the sole owner of Linstow, a real estate developer and owner operating in Norway and the Baltics.
Our role in the transaction
Oaklins’ team in Estonia advised the sellers and management throughout the sale process, including valuation discussions and negotiations through to closing.
Talk to the deal team
Related deals
AcadeMedia has acquired Dutch childcare group Kindernet
AcadeMedia, a publicly listed Sweden-based education company, has acquired Kindernet, a Netherlands-based childcare provider with 40 preschool and after-school care locations. The partnership supports Kindernet’s next phase of growth and represents an important step in AcadeMedia’s expansion strategy in the Netherlands. The acquisition provides AcadeMedia with a strong platform in the eastern Netherlands and complements its existing portfolio of daycare centers across the country. It also creates a strong foundation for further expansion through both greenfield initiatives and complementary strategic acquisitions.
Learn morePDC Wellness has sold Salon System to Professional Beauty Systems
PDC Wellness has successfully sold its Salon System and Just Wax brands to Professional Beauty Systems (PBS).
Learn moreTerhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.
Learn more