Go to deals
TMT

Diff has been acquired by WPP

December 2022 — Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.

Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.

WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.

Our role in the transaction

Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.

Service
M&A sell-side
Parties
“The Oaklins Intrepid team added a tremendous amount of value throughout the process. Their industry knowledge and relationships across the commerce and marketing services sectors allowed us to find a highly strategic partner with deep cultural alignment to our organization. We are grateful to have had their steady hands guide us through the transaction.”

Benjamin Crudo

Founder and CEO, Diff

Talk to the deal team

Greg Passani

Greg Passani

Associate Director
Los Angeles, United States
Oaklins Intrepid
View profile Get in touch
Michael Rosenberg

Michael Rosenberg

Managing Director
Los Angeles, United States
Oaklins Intrepid
View profile Get in touch

Related deals

Evoke Creative has been acquired by Steliau Technology
TMT

Evoke Creative has been acquired by Steliau Technology

Private equity firm BGF has sold Evoke Creative Ltd., an international provider of interactive digital solutions, to Steliau Technology, a company backed by Astorg Partners. Evoke will continue to operate as an independent brand while benefiting from the wider group’s support to accelerate international expansion, increase product innovation and strengthen its position in key vertical markets.

Learn more
Technolignes builds an Eastern Canada leader with the acquisition of C3F Telecom
Construction & Engineering Services | TMT

Technolignes builds an Eastern Canada leader with the acquisition of C3F Telecom

C3F Telecom Inc. has been acquired by Technolignes as part of its strategy to build a leading telecommunications infrastructure platform across Eastern Canada. The transaction brings together two highly complementary businesses, combining C3F’s engineering and network design expertise with Technolignes’ established field construction capabilities and regional presence. Together, the companies are well positioned to deliver end-to-end telecommunications infrastructure solutions to telecom operators, municipalities and public sector clients across a broader geographic footprint.

Learn more
OEP Danzig BidCo has completed a mandatory tender offer for the shares of Digital Value
Private Equity | TMT

OEP Danzig BidCo has completed a mandatory tender offer for the shares of Digital Value

OEP Danzig BidCo S.p.A. has completed a mandatory tender offer for the shares of Digital Value S.p.A.

Learn more