Diff has been acquired by WPP

December 2022 — Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.

Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.

WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.

Our role in the transaction

Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.

Service

M&A sell-side

Parties

“The Oaklins Intrepid team added a tremendous amount of value throughout the process. Their industry knowledge and relationships across the commerce and marketing services sectors allowed us to find a highly strategic partner with deep cultural alignment to our organization. We are grateful to have had their steady hands guide us through the transaction.”

Benjamin Crudo

Founder and CEO, Diff

Talk to the deal team

Greg Passani

Associate Director

Los Angeles, United States
Oaklins Intrepid

View profile Get in touch

Michael Rosenberg

Managing Director

Los Angeles, United States
Oaklins Intrepid

View profile Get in touch

Related deals

360 Experience Group has merged with GoodFellows

Business Support Services | TMT

360 Experience Group has merged with GoodFellows

360 Experience Group, a European end-to-end service provider of live experiences, and GoodFellows have merged to create one of the largest live experiences players in Europe. By pooling their strengths under the 360 Experience Group banner, the merged group will span the full breadth of the live industry and bring together 16 specialized companies, including Live Legends, Unlimited Productions, Unbranded, TIG Sports and Events and Kumpany. The group will provide end-to-end solutions for the realization of large-scale live entertainment, international sports and public events and impactful brand activations. The combined business will generate over US$90 million in revenue and employ more than 230 people.

Learn more

Oaklins DeSilva+Phillips represents ProcessUnity in its recent transaction

Financial Services | TMT

Oaklins DeSilva+Phillips represents ProcessUnity in its recent transaction

Oaklins DeSilva+Phillips was pleased to represent our client ProcessUnity, a leading provider of third-party risk management (TPRM) software, in its recently announced transaction with S&P Global.

Learn more

Groupe JVS has acquired Abelium Collectivités

TMT

Groupe JVS has acquired Abelium Collectivités

Groupe JVS has acquired Abelium Collectivités, which was subsequently rebranded as Familea. The transaction, supported by CAPZA as a minority shareholder and Bpifrance, strengthens Groupe JVS’s strategy in the childcare and family services sector while expanding its offering to local public sector stakeholders.

Learn more