Propper Daley has been acquired by Bully Pulpit International
February 2025 — Greg Propper’s social impact agency, Propper Daley, has been acquired by strategic communications and public affairs firm Bully Pulpit International (BPI), a portfolio company of Broad Sky Partners. Propper Daley will immediately transition to the BPI brand, with its team of 25 integrating into BPI’s US organizational structure. The agency’s entertainment philanthropy practice will continue to operate independently.
Propper Daley is a culture-first social impact agency that collaborates with brands, philanthropies, advocacy organizations and individuals to drive meaningful change. The agency’s select client list includes The Clinton Foundation (Bill, Hillary and Chelsea Clinton), the Call of Duty Endowment, Viacom, the Shawn Mendes Foundation, Everytown for Gun Safety, Planned Parenthood, Conservation Lands Foundation, Interscope, Camila Cabello, Cardi B, Chrissy Teigen, Biden for President, John Legend, SoulCycle, The Walt Disney Company, Youth Villages, Bradley Cooper, Babylist and Steven Tyler’s Janie’s Fund.
BPI is an outcomes-driven agency at the intersection of business, politics and policy. Founded by leaders of the Obama campaign, BPI leverages its unique expertise to create sophisticated and customized strategies for companies, causes and candidates. The agency’s clients include established market leaders, new economy firms, philanthropists, CEOs and elected officials. What these varied brands share is the growing need to forge differentiated and lasting bonds with their consumers in a world of fragmented media, deep skepticism and rapidly evolving culture.
Our role in the transaction
Oaklins DeSilva+Phillips, based in New York, served as the exclusive financial advisor to Propper Daley on the transaction, highlighting the team’s deep sector expertise in advising businesses within the marketing services industry.
Talk to the deal team
Jon Guttenberg
Oaklins DeSilva+Phillips
Reed Phillips
Oaklins DeSilva+Phillips
Related deals
TA Associates has completed a sell-down of its stake in Eurowag
TA Associates has completed a US$40 million accelerated bookbuild (ABB), selling approximately 4.3% of its shareholding in W.A.G. payment solutions AS (Eurowag) through a secondary offering on the London Stock Exchange. The transaction formed part of the private equity sponsor’s continued partial exit following its investment in Eurowag in 2015. The offering attracted strong demand from international institutional and Czech investors, resulting in a successful placement at US$1.33 per share, a 7.4% discount to the previous close and a 2.2% discount to the one-month volume-weighted average price (VWAP).
Learn moreDIGMATIX has entered the Czech market through the acquisition of LLP CRM
DIGMATIX has acquired LLP CRM, a Czech Microsoft Dynamics 365 Customer Engagement specialist. The acquisition marks DIGMATIX’s entry into the Czech market and strengthens the group’s capabilities in customer relationship management (CRM), sales automation, customer service and AI-powered business solutions.
Learn moreDIGMATIX has entered Romania through the acquisition of Elian Solutions
DIGMATIX, one of the largest providers of Microsoft Business Applications solutions in the region, has acquired Elian Solutions, a Romanian Microsoft Dynamics 365 partner, together with its subsidiary Elian Development Systems. Through the acquisition, DIGMATIX expands its operations into Romania and strengthens its position as a regional leader in the implementation and development of Microsoft Business Applications solutions. The acquisition was financed by an investment from DIGMATIX’s majority shareholder, Baltic private equity fund Livonia Partners, together with financing provided by SEB Bank.
Learn more