Roxy Nails has sold a minority stake to Cap Invest and Premius Capital
June 2025 — Roxy Nails has sold a minority stake to Cap Invest and Premius Capital, enabling the brand to accelerate growth, expand internationally and strengthen its capabilities by structuring teams and hiring new talent.
Roxy Nails is a French pure-play digital native vertical brand specializing in press-on nails and related products. As a first mover in France, the company offers an extensive selection of affordable press-on nails for hands and feet and has built a robust community on leading social media platforms such as TikTok and Instagram, with tutorial views on TikTok ranging from 0.5 million to 8 million. Incorporated in June 2021, Roxy Nails has demonstrated outstanding profitable growth since its inception. As a pioneer in the beauty and cosmetics segment for press-on nails, the company aims to accelerate its expansion in France and internationally through an omnichannel strategy encompassing digital, retail and wholesale channels.
Cap Invest is a family-owned investment company focused on supporting high-potential businesses through long-term, strategic partnerships. With an entrepreneurial approach, Cap Invest actively collaborates with management teams, contributing to strategic decisions and leveraging its economic and financial network to accelerate growth.
Premius Capital is a European private equity firm deploying smart capital in small and mid-sized companies. Combining financial backing with strategic and operational expertise, Premius focuses on two core sectors: consumer products such as beauty, wellness, food and apparel, and industrials including biotech, high-value manufacturing and healthcare.
Our role in the transaction
Oaklins’ team in France advised the founders and shareholders in the sale of a minority stake in Roxy Nails.
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