Kelton Global has been acquired by LRW

The shareholders of Kelton Global, a premier, insights and strategy consulting agency, have sold the company to LRW, a leading global market research and data analytics company and a portfolio company of Tailwind Capital.

Kelton is a market research and brand communication agency that provides qualitative market research, quantitative market research, design, strategic communications and branding services to a diverse base of Fortune 500 consumer product companies as well as the most disruptive emerging digital brands. The company's projects are led by researchers and brand communication specialists who take an innovative, data-driven approach.

LRW specializes in custom market research focused on brand equity, customer loyalty, market segmentation, advertising effectiveness and new product development. The company conducts its research using a variety of methods including telephone, mail, and Internet surveys, mystery shopping and store audits for clients in such industries as retail, healthcare, entertainment, financial services and automotive. Founded by Arnold Fishman in 1973, LRW has operations in Boston, Charlotte, Chicago, Austin, Portland, Philadelphia, Los Angeles and New York City in the US, and in London, UK.

Oaklins' team in Los Angeles acted as the exclusive financial advisor to Kelton Global in this transaction.