Kelton Global has been acquired by LRW
April 2018 — The shareholders of Kelton Global, a premier, insights and strategy consulting agency, have sold the company to LRW, a leading global market research and data analytics company and a portfolio company of Tailwind Capital.
Kelton is a market research and brand communication agency that provides qualitative market research, quantitative market research, design, strategic communications and branding services to a diverse base of Fortune 500 consumer product companies as well as the most disruptive emerging digital brands. The company's projects are led by researchers and brand communication specialists who take an innovative, data-driven approach.
LRW specializes in custom market research focused on brand equity, customer loyalty, market segmentation, advertising effectiveness and new product development. The company conducts its research using a variety of methods including telephone, mail, and Internet surveys, mystery shopping and store audits for clients in such industries as retail, healthcare, entertainment, financial services and automotive. Founded by Arnold Fishman in 1973, LRW has operations in Boston, Charlotte, Chicago, Austin, Portland, Philadelphia, Los Angeles and New York City in the US, and in London, UK.
Our role in the transaction
Oaklins' team in Los Angeles acted as the exclusive financial advisor to Kelton Global in this transaction.
Talk to the deal team
Gary Rabishaw
Oaklins Intrepid
Jeremiah Mann
Oaklins Intrepid
Michael Rosenberg
Oaklins Intrepid
Related deals
Dan Group Alarm Syd has been sold to Varna Security
Dan Group Alarm Syd, a leading provider of subscription-based security solutions, has been acquired by Varna Security, a newly formed security platform backed by Triton Partners. Through the transaction, Dan Group Alarm Syd enters into a new partnership with Triton Partners, positioning the company for its next phase of growth. As part of Varna Security, Dan Group Alarm Syd will continue to operate independently, retaining its entrepreneurial culture and close customer relationships, while gaining access to capital, resources and strategic support to accelerate expansion.
Learn moreLivlande Agro has been acquired by Merito Partners
Merito Partners has acquired a controlling stake in Gaižēni SIA, one of Latvia’s leading pig farming companies operating under the Līvlande Agro brand, from NCH Capital and other shareholders. The company’s founder and management team will remain actively involved in the business, supporting its continued growth and development.
Learn moreCensus Group has acquired Lecklé Oy
Backed by Swedish Aspira Partners, Census Group has acquired SYS Audit Oy, Lecklé Oy, Tiliextra Oy, Tase-Koivu Oy Tilintarkastusyhteisö, HJL Audit Oy and Auditus Tilintarkastus Oy. These transactions mark the creation of new platform in the Finnish audit and advisory services market. The newly formed group is jointly owned by Aspira Partners, entrepreneurs and key employees united by a shared vision and strong commitment to serving small and medium-sized enterprises (SMEs).
Learn more