LORAC Cosmetics has received an investment from Encore Consumer Capital

LORAC Cosmetics, a leading prestige color cosmetics brand founded by celebrity makeup artist Carol Shaw, has received an investment from Encore Consumer Capital.

LORAC is an authentic Hollywood inspired prestige color cosmetics brand known as the “The Red Carpet Authority”. The company offers an expanding line of high quality color cosmetics that are formulated to be non-irritating, natural-looking, effective, long-lasting and easy-to-use. LORAC puts care before color, but sacrifices neither. The company currently sells its products through specialty, department store and online channels and has experienced strong momentum across each of its key retail partners and on its own digital platform.

Encore Consumer Capital is a San Francisco-based private equity firm that invests exclusively in leading consumer products companies. The investment was made in partnership with the management team and the company’s new CEO, Tim McMeekan. Carol Shaw will continue on, maintaining key roles in product development and public relations.

Oaklins' team in Los Angeles advised the seller in this transaction.