Chalk Couture has been acquired by Firelight Capital Partners
March 2021 — Chalk Couture, LLC, a leading DIY craft home décor brand, has completed its recapitalization with Firelight Capital Partners, a New York-based private equity firm specializing in emerging consumer and retail brand investments.
Chalk Couture is an established craft product brand company providing the ultimate, high-quality home décor product suite that makes constructing your own DIY art pieces easy for anyone, regardless of artistic ability or previous experience. The company utilizes a community-building and enthusiast-based direct selling model to expand its brand and reach new customers. Chalk Couture’s dedicated and passionate independent sales consultants (designers) drive a thriving direct-to-consumer model and growing subscription service offering that positions the business for continued growth.
Firelight Capital Partners is a private equity firm dedicated to unlocking and accelerating the growth and cultural resonance of exceptional emerging consumer and retail brands.
Our role in the transaction
Oaklins’ team in Los Angeles initiated this transaction, assisted in the negotiations and served as the financial advisor to Chalk Couture.
Talk to the deal team
Gary Rabishaw
Oaklins Intrepid
Related deals
Rustins has been acquired by Remmers
Germany’s Remmers Gruppe SE has acquired UK coatings maker Rustins. The acquisition strengthens Remmers’ presence in the UK and expands its product portfolio and distribution channels. While Remmers has an established UK business focused on industrial flooring and wood coatings, Rustins brings complementary product ranges, established trade and distribution relationships and access to new customer groups in the DIY, painting and household retail sectors. Following completion, Rustins Group is wholly owned by Remmers, which has acquired all shares in Rustins Holdings Limited, including its operating company, Rustins Limited.
Learn moreValuation advisory has been provided to a co-investor in VDK
EMK Capital has transferred VDK Groep B.V. from EMK Capital Partners Fund I into the newly established US$1.4 billion single-asset continuation fund, the EMK VDK Partnership Fund, alongside a co-investment from EMK Capital Partners Fund III. The transaction, co-led by LGT Capital Partners and Coller EQT, provides existing investors with the opportunity to retain their exposure to VDK while securing additional capital to support the company’s continued growth and buy-and-build strategy.
Learn moreBe-Cloud has been acquired by PSG Equity
Be-Cloud, backed by B&Capital since 2021, has been acquired by PSG Equity, a leading growth equity firm specializing in software and technology-enabled services. The transaction marks the full exit of B&Capital and the reinvestment of Be-Cloud’s founders, Lenny and Sébastien Vercruysse, alongside PSG Equity.
Learn more