Paaschburg & Wunderlich GmbH has been acquired by Bihr N.V.
May 2021 — The shareholders of Paaschburg & Wunderlich GmbH (P&W) have sold 100% of their shares to Bihr N.V.
Paaschburg & Wunderlich (P&W) is a well-established German developer and distributor of motorcycle spare parts and accessories. The company, headquartered in Glinde, Germany, offers a broad product portfolio with over 100 brands and owns six house brands, including renowned labels such as Highsider, LSL and Shinyo, for which the company runs its own in-house product development unit. P&W sells its products to a well-diversified customer portfolio of over 4,000 national and international B2B clients, ranging from specialized retailers and independent stores to online shops.
Bihr distributes motorcycle spare parts, accessories, tires, rider gear and workshop equipment. The company is located in Belgium, with additional branches in France, Germany, the Netherlands, Spain, the UK and Switzerland. Its distribution centers are based in France, the UK and Spain. Bihr serves professional clients in over 14 countries. Its broad range includes over 220 brands, including well-known house brands such as RST, Wolf, Tecnium, V Parts and Vector.
Through this acquisition, on the one hand, P&W’s distribution network will provide broader access to Bihr’s brand portfolio, particularly in Germany. Conversely, the roll-out of P&W’s motorbike parts and accessories will be accelerated by using Bihr’s distribution network. In addition, P&W’s newly established US subsidiary will serve to support Bihr’s private label expansion – primarily RST in North America. Dr. Oliver Moosmayer, former shareholder and managing director of Paaschburg & Wunderlich, has been appointed Bihr’s chief product officer and will focus on the development of all the group’s own brands for parts and accessories.
Our role in the transaction
Oaklins’ team in Germany supported the shareholders of Paaschburg & Wunderlich GmbH throughout the sale process as exclusive M&A advisor. In an internationally structured and competitive sale process tailored to the client’s wishes, Bihr prevailed as the optimal strategic partner. Oaklins’ team in Belgium assisted with communicating with the buyer.
Christophe Piron
CEO, Bihr N.V.
Talk to the deal team
Related deals
Dan Group Alarm Syd has been sold to Varna Security
Dan Group Alarm Syd, a leading provider of subscription-based security solutions, has been acquired by Varna Security, a newly formed security platform backed by Triton Partners. Through the transaction, Dan Group Alarm Syd enters into a new partnership with Triton Partners, positioning the company for its next phase of growth. As part of Varna Security, Dan Group Alarm Syd will continue to operate independently, retaining its entrepreneurial culture and close customer relationships, while gaining access to capital, resources and strategic support to accelerate expansion.
Learn moreLivlande Agro has been acquired by Merito Partners
Merito Partners has acquired a controlling stake in Gaižēni SIA, one of Latvia’s leading pig farming companies operating under the Līvlande Agro brand, from NCH Capital and other shareholders. The company’s founder and management team will remain actively involved in the business, supporting its continued growth and development.
Learn morePDC Wellness has sold Salon System to Professional Beauty Systems
PDC Wellness has successfully sold its Salon System and Just Wax brands to Professional Beauty Systems (PBS).
Learn more