Paaschburg & Wunderlich GmbH has been acquired by Bihr N.V.
May 2021 — The shareholders of Paaschburg & Wunderlich GmbH (P&W) have sold 100% of their shares to Bihr N.V.
Paaschburg & Wunderlich (P&W) is a well-established German developer and distributor of motorcycle spare parts and accessories. The company, headquartered in Glinde, Germany, offers a broad product portfolio with over 100 brands and owns six house brands, including renowned labels such as Highsider, LSL and Shinyo, for which the company runs its own in-house product development unit. P&W sells its products to a well-diversified customer portfolio of over 4,000 national and international B2B clients, ranging from specialized retailers and independent stores to online shops.
Bihr distributes motorcycle spare parts, accessories, tires, rider gear and workshop equipment. The company is located in Belgium, with additional branches in France, Germany, the Netherlands, Spain, the UK and Switzerland. Its distribution centers are based in France, the UK and Spain. Bihr serves professional clients in over 14 countries. Its broad range includes over 220 brands, including well-known house brands such as RST, Wolf, Tecnium, V Parts and Vector.
Through this acquisition, on the one hand, P&W’s distribution network will provide broader access to Bihr’s brand portfolio, particularly in Germany. Conversely, the roll-out of P&W’s motorbike parts and accessories will be accelerated by using Bihr’s distribution network. In addition, P&W’s newly established US subsidiary will serve to support Bihr’s private label expansion – primarily RST in North America. Dr. Oliver Moosmayer, former shareholder and managing director of Paaschburg & Wunderlich, has been appointed Bihr’s chief product officer and will focus on the development of all the group’s own brands for parts and accessories.
Our role in the transaction
Oaklins’ team in Germany supported the shareholders of Paaschburg & Wunderlich GmbH throughout the sale process as exclusive M&A advisor. In an internationally structured and competitive sale process tailored to the client’s wishes, Bihr prevailed as the optimal strategic partner. Oaklins’ team in Belgium assisted with communicating with the buyer.
Christophe Piron
CEO, Bihr N.V.
Talk to the deal team
Related deals
Nymann Kloak- & Miljøservice has been acquired by Serwent Group
Nymann Kloak- & Miljøservice has been acquired by Serwent Group. The acquisition expands Serwent’s footprint in Denmark while broadening its service offering and strengthening capacity across its existing platform. This transaction further supports Serwent’s ambition to become the leading Nordic operator in underground infrastructure maintenance.
Learn moreDIGMATIX has entered Romania through the acquisition of Elian Solutions
DIGMATIX, one of the largest providers of Microsoft Business Applications solutions in the region, has acquired Elian Solutions, a Romanian Microsoft Dynamics 365 partner, together with its subsidiary Elian Development Systems. Through the acquisition, DIGMATIX expands its operations into Romania and strengthens its position as a regional leader in the implementation and development of Microsoft Business Applications solutions. The acquisition was financed by an investment from DIGMATIX’s majority shareholder, Baltic private equity fund Livonia Partners, together with financing provided by SEB Bank.
Learn moreHeka Dental has joined forces with Impilo to anchor focused buy-and-build strategy
Heka Dental, a leading Danish designer and manufacturer of premium dental treatment units, has been acquired by the Swedish private equity firm Impilo. The acquisition establishes Heka Dental as a strategic platform for consolidation in the European dental equipment market. Impilo will execute a focused buy-and-build strategy to accelerate growth and expand its footprint across Europe.
Learn more