Go to deals
TMT

Diff has been acquired by WPP

Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.

Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.

WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.

Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.

Service
M&A sell-side
Parties
“The Oaklins Intrepid team added a tremendous amount of value throughout the process. Their industry knowledge and relationships across the commerce and marketing services sectors allowed us to find a highly strategic partner with deep cultural alignment to our organization. We are grateful to have had their steady hands guide us through the transaction.”

Benjamin Crudo

Founder and CEO, Diff

Talk to the deal team

 Greg  Passani

Greg Passani

Associate Director
Los Angeles, United States
Oaklins Intrepid
 Michael  Rosenberg

Michael Rosenberg

Managing Director
Los Angeles, United States
Oaklins Intrepid

Related deals

Ecorobotix has completed a fundraising
Agriculture | Automotive | Industrial Machinery & Components | TMT

Ecorobotix has completed a fundraising

Ecorobotix has raised US$52 million. The new capital will enable the company to grow into new markets, expand its product range and build on the existing commercial success of ARA in Europe.

Learn more
Synergyc has been acquired by One Equity Partners (OEP) via its platform entity Kirey Group
Private Equity | TMT

Synergyc has been acquired by One Equity Partners (OEP) via its platform entity Kirey Group

One Equity Partners (OEP) has completed the simultaneous acquisition of Kirey Group and Synergyc with the clear goal to create a Pan-European IT Service champion.

Learn more
Perfion has been acquired by Boyum IT
Private Equity | TMT

Perfion has been acquired by Boyum IT

Perfion has been acquired by Boyum IT, a portfolio company of Volpi Capital. This acquisition enables Boyum IT to offer Microsoft-based software solutions and further strengthen its position as a one-stop shop software provider.

Learn more