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Automotive | Consumer & Retail

Eterna has acquired Mercadeo Sin Límites

Eterna has acquired Mercadeo Sin Límites SAS to broaden its air fresheners and automotive care product portfolio.

Established in 1953, Eterna is a family-owned company that has grown to be a leading producer and wholesaler of household products and single-use medical devices in Colombia. With ten production factories in Colombia, Eterna exports its comprehensive portfolio to Peru and over ten other countries in the Americas and Europe. The product range includes both company-branded items and white label products, catering to third party clients, including major supermarket chains and hard discounters around the country.

Mercadeo Sin Límites is a family-owned company established in 2011 in Colombia. Originally founded as a marketing firm, the company has since evolved to specialize in the production of air fresheners and automotive care products. Its comprehensive portfolio encompasses both company-branded items and white label products tailored for third party clients.

Oaklins’ team in Colombia acted as the exclusive financial advisor to the buyer in this transaction.

Parties

Talk to the deal team

Carlos Barona

Partner
Bogotá, Colombia
Oaklins Axia

Antonnia Bickenbach

Analyst
Bogotá, Colombia
Oaklins Axia

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