Optionizr has been acquired by SoftNext
April 2025 — Optionizr has been acquired by the software consolidation platform SoftNext.
Founded in 2015 and based in Paris, Optionizr is a software company that provides a white-labeled on-site product marketing tool and innovative e-commerce payment methods, such as split payment and multicard payment, to its international clients. Its application programming interface (API) can be seamlessly integrated with existing online platforms to offer purchase options on products, allowing customers to buy time before making a final decision. The company also creates ancillary revenue opportunities for its clients with features like time-to-think options, e-visas, e-sims and carbon compensation. Optionizr targets sectors such as retail, travel and hospitality.
SoftNext is a software consolidation platform owned by Groupe Baelen that focuses on vertical software markets. Founded in 2019, it has built a platform of over 30 companies operating across nine different verticals, aggregating small software publishers throughout France.
Our role in the transaction
Oaklins’ team in France acted as the sole financial advisor to Optionizr and its shareholders in this transaction.
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