Wireless Developer Agency has been acquired by [x+1]
July 2013 — Wireless Developer Agency (WDA), a leading mobile-marketing technology and services firm, has been acquired by [x+1], a digital marketing and data management platform provider. Financial details of this transaction have not been disclosed.
WDA is a leading technical innovator in the fast-paced mobile advertising industry, with direct ties to cellular operators and major media companies.
This acquisition will allow [x+1] to integrate WDA's technology and media sources into the [x+1] Origin Data Management Platform (DMP), adding mobile to its programmatic arsenal.
Our role in the transaction
Oaklins' media specialist team in New York advised the seller in this transaction.
Talk to the deal team
Reed Phillips
Oaklins DeSilva+Phillips
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