Reed is a managing partner at Oaklins DeSilva+Phillips in New York, which he co-founded in 1996. He also leads Oaklins’ events team. Reed specializes in sell-side M&A in a number of industry sectors, including digital media and advertising, market research, consulting, print media, events, information, social media and subscriptions. His recent transactions include the sale of Purpose, a social impact agency, to Capgemini; the sale of TechMedia, a conference business, to RLJ Equity Partners; and the sale of three divisions of Bonnier Corporation—two magazine divisions and the leading advisory business in DE&I for the Fortune 100.
Reed has been an investment banker for 31 years and has completed over 200 M&A transactions. At the end of 2021, his book "QuickValue: Discover Your Value and Empower Your Business in Three Easy Steps" was published by McGraw Hill. The book provides a new valuation methodology for midsize companies.