Newair has been acquired by Guardian Capital Partners

Newair, a leading consumer appliances brand, has completed its recapitalization with Guardian Capital Partners.

Founded in 2001 and headquartered in Cypress, California, Newair has emerged as the fastest-growing developer of smart design, small appliance products for the discerning consumer seeking style, performance and quality. With a successful lineup of new product introductions, a growing universe of social influencers touting the merits of its offerings, and a proven and highly repeatable digital marketing strategy delivering exceptional KPIs, Newair is positioned to become the category-defining brand in high-quality appliances for the home. The company’s products can be purchased online and through major home appliance retailers.

Guardian Capital Partners is a Pennsylvania-based private equity firm specializing in the consumer space.

Oaklins’ team in Los Angeles initiated this transaction, assisted in the negotiations and served as the financial advisor to Newair.