Go to deals
TMT

Diff has been acquired by WPP

Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.

Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.

WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.

Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.

Parties
“The Oaklins Intrepid team added a tremendous amount of value throughout the process. Their industry knowledge and relationships across the commerce and marketing services sectors allowed us to find a highly strategic partner with deep cultural alignment to our organization. We are grateful to have had their steady hands guide us through the transaction.”

Benjamin Crudo

Founder and CEO, Diff

Talk to the deal team

 Greg  Passani

Greg Passani

Associate Director
Los Angeles, United States
Oaklins Intrepid
 Michael  Rosenberg

Michael Rosenberg

Managing Director
Los Angeles, United States
Oaklins Intrepid

Related deals

Driv Kapital enters into partnership with renowned specialized IT consultancies SOCO, Gnist and Forse
Private Equity | TMT

Driv Kapital enters into partnership with renowned specialized IT consultancies SOCO, Gnist and Forse

Driv Kapital Fund I has acquired 38% of the shares in the newly established group consisting of Soco Norge AS (SOCO), Gnist Consulting AS (Gnist), Forse.NET AS (Forse.NET) and Forse Mobil AS (Forse Mobil). The companies’ founders, management and employees will own the remaining 62%. The partnership involves the creation of a new parent company which will have 100% ownership in all the companies, which until now have been owned by their founders and employees.

Learn more
ATG Europe has sold a majority stake to Pauwels Consulting
Private Equity | Aerospace, Defense & Security | Business Support Services | TMT

ATG Europe has sold a majority stake to Pauwels Consulting

ATG Europe, a pan-European provider of high-end professional consulting, IT and engineering services for the space and nuclear fusion domains, has agreed to sell a majority stake to Pauwels Consulting, a prominent player in science and technology consulting.

Learn more
Hay House has been acquired by Penguin Random House
TMT

Hay House has been acquired by Penguin Random House

Hay House, a leading independent book publisher with renowned expertise in the mind-body-spirit, self-help, and health and wellness space, has been acquired by Penguin Random House, the world’s largest trade book publisher. Currently a client of Penguin Random House Publisher Services (PRHPS), Hay House will now be able to further leverage the resources and gold-standard capabilities of the world’s largest trade book publisher to reach even more audiences and further elevate its authors.

Learn more