Pure Cremation has been acquired by Epiris
The shareholders of Pure Cremation Ltd have sold the company to Epiris Fund III. The transaction is subject to regulatory approval and is expected to be completed before the end of the year.
Pure Cremation is the leading provider of pre-paid, trust and insurance-backed funeral plans in the UK, allowing people to plan and pay for their own end-of-life arrangements, consequently relieving their families of the stress and expense of doing so. Pure is also a pioneer of the market in direct cremations, which are simple, unattended cremations without a contemporaneous funeral service. This low-cost alternative to a traditional funeral enables a deceased person’s family and friends to mark their loss at a time and place of their choosing.
Epiris is a UK-based private equity firm with more than 25 years’ experience. The firm invests in opportunities to transform and reposition performing or stressed businesses in partnership with exceptional management teams.
Oaklins Cavendish, based in the UK, advised on the agreement to sell Pure Cremation to Epiris Fund III.
Bryan Powell and Catherine Powell
Co-founders, Pure Cremation
Talk to the deal team
Related deals
Brand Group has acquired The Natoon Group
The Natoon Group has been acquired by Brand Group. This acquisition represents a significant strategic move that will help establish new, robust and stable growth channels. The transaction is intended to expand Brand Group’s revenues through service companies with recurring and predictable income streams supported by long-term contracts. As part of the agreement, Natoon’s senior management will continue to lead the company’s growth.
Learn moreSmile Invest has secured debt financing for the acquisition of RB+ Groep
Smile Invest has successfully acquired a majority stake in RB+ Groep, a specialist in comprehensive fire prevention solutions operating under the brands Van der Aa, Firejob and Preficon Europe, with a strong focus on constructional fire prevention. This transaction supports RB+’s growth ambitions and enables the company to expand into adjacent and international markets.
Learn moreSmile Invest has acquired RB+ Groep
Smile Invest has acquired a majority stake in RB+ Groep, a specialist in comprehensive fire prevention solutions operating under the brands Van der Aa, Firejob and Preficon Europe, with a strong focus on constructional fire prevention. This transaction supports RB+’s growth ambitions and enables the company to expand into adjacent and international markets.
Learn more