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DMR has been acquired by Launchmetrics

The private shareholders of DMR S.r.l. have sold the company to Launchmetrics.

DMR is an Italian firm specialized in providing fashion and luxury companies with integrated monitoring services and analysis of marketing activities. DMR has operated for over 20 years in this marketing niche and is considered as a benchmark in the industry. Its client base includes Louis Vuitton, Kering, Luxottica, Panerai, Cartier, Calvin Klein, Saint Laurent, Armani, Dolce & Gabbana, Fendi, Missoni, Moschino, Ralph Lauren, Versace, Valentino, Benetton, Dsquared, Diesel and many others. DMR provides its clients with access to in-house developed platforms, quantitative and qualitative analysis on specific brands, competitors, subjects and events, monitoring and analysis of key websites, and social accounts content to evaluate the effectiveness of marketing and communication activities. The company is based in Milan, Italy, and has subsidiaries in New York, USA, Hong Kong, China, London, UK, and Timisoara, Romania.

Launchmetrics, based in Paris, France, and with activities in Milan, New York, Tokyo, Japan, Shanghai, China, and Madrid, Spain, is the leading French group for cloud-based brand performance analysis for the fashion, luxury and beauty industries. Launchmetrics, backed by BPI and other financial partners, is a consolidator of this sector in Europe.

Oaklins’ team in Italy advised the seller. The team in France supported the transaction during the negotiations with the buyer and Oaklins’ creative services team in New York provided its expertise throughout the process. The client was very happy with the work done, with the solid support offered by our three members and with the result of the transaction, a perfect example of Oaklins’ teams working seamlessly and effectively.

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Sprechen Sie mit dem Deal Team

 Davide Eugenio  Milano

Davide Eugenio Milano

Managing Director

Mailand, Italien
Oaklins Italy
 Thibaut  de Monclin

Thibaut de Monclin

Managing Partner

Paris, Frankreich
Oaklins France
 John  Kaiser

John Kaiser

Partner

New York, Vereinigte Staaten
Oaklins DeSilva+Phillips
 Jack  Noble

Jack Noble

Partner

New York, Vereinigte Staaten
Oaklins DeSilva+Phillips
 Carlo  Corsi

Carlo Corsi

Director

Mailand, Italien
Oaklins Italy

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