Jungle Minds has been acquired by Cronos Groep

March 2022 — Cronos Groep has acquired a majority stake in Jungle Minds, a Dutch tech-agnostic business innovation studio. Together, Jungle Minds and Cronos Groep will be able to help companies integrate innovative strategies into their current business, hereby bridging the so-called ‘innovation gap’.

Founded in 2000, Jungle Minds helps companies move from an opportunity to a market-tested product by employing the strong combination of strategy, a customer-centric approach and design. The studio works with clients such as ABN Amro, Basic-Fit, Unilever, BAM Woningbouw, Samsung and SHV Energy.

Cronos Group was founded in 1991, and has developed into an accelerator and ecosystem of several hundred specialist IT and innovation service providers, active in 14 countries and with more than 7,000 professionals. Xplore Group, a subsidiary of Cronos Group, focuses on digital, cloud transformation and e-commerce based on technologies such as Salesforce, Adobe, SAP and AWS. Xplore Group works for clients such as Signify, Omoda, Udea, Allianz and DSM. Jungle Minds and Xplore Group work together for clients such as Technische Unie, Pon and Straumann.

With the acquisition, Jungle Minds will become a member of Xplore Group and join the larger Cronos system, making the expertise of almost every conceivable technology immediately available to Jungle Minds. The selling shareholders, Maikel Lieste and Bart ter Steege, will remain active as directors for a transitional period.

Our role in the transaction

Oaklins’ team in the Netherlands acted as the exclusive sell-side advisor to the shareholders of Jungle Minds. This transaction emphasizes our strong track record and expertise in the fast-moving TMT sector.