Diff has been acquired by WPP
December 2022 — Ben Crudo Consulting Inc. dba Diff has sold the company to WPP plc, the global creative transformation company.
Founded in 2011 by Benjamin Crudo and based in Montreal, Canada, Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. As one of the leading Shopify Plus Partners with more than 115 dedicated employees, Diff is a trusted agency to large enterprises and high-growth D2C brands, including Giant Tiger, Kith and Sakara Life, among others. Through its specialties in growth strategy, front-end design, site optimization and system integrations, Diff has created some of the most innovative, complex and high-performing online stores on the Shopify platform.
WPP is a British multinational communications, advertising, public relations, technology and commerce holding company headquartered in London. The company uses the power of creativity to build a better future for its people, planet, clients and communities.
Our role in the transaction
Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.
Benjamin Crudo
Founder and CEO, Diff
Sprechen Sie mit dem Deal Team
Greg Passani
Oaklins Intrepid
Michael Rosenberg
Oaklins Intrepid
Transaktionen
Educbank has been acquired by Cogna
Cogna Educação, through its subsidiary Somos Sistemas de Ensino, has acquired an additional 47% stake in Educbank for approximately US$8.9 million, increasing its ownership from 43% to 90% and consolidating control of the platform. The transaction expands Cogna’s presence beyond its traditional enrollment-driven education business into the financial infrastructure that underpins school tuition collection.
Mehr erfahrenitemedical has been acquired by Halma
itemedical, a Netherlands-based provider of digital platforms that integrate real-time patient data and alarms from a wide range of medical devices to support clinical decision-making and workflow efficiency in hospitals, has been acquired by Halma plc, a global group of life-saving technology companies. The acquisition represents a milestone in itemedical’s development and provides a platform for its next phase of growth. By joining Halma’s healthcare sector as a business unit of Halma subsidiary Static Systems Group (SSG), itemedical will strengthen its position as a provider of digital hospital workflow solutions, benefiting from access to a global network of technology businesses, resources to accelerate innovation and opportunities to expand its international footprint.
Mehr erfahrenEvoke Creative has been acquired by Steliau Technology
Private equity firm BGF has sold Evoke Creative Ltd., an international provider of interactive digital solutions, to Steliau Technology, a company backed by Astorg Partners. Evoke will continue to operate as an independent brand while benefiting from the wider group’s support to accelerate international expansion, increase product innovation and strengthen its position in key vertical markets.
Mehr erfahren