Optionizr has been acquired by SoftNext
April 2025 — Optionizr has been acquired by the software consolidation platform SoftNext.
Founded in 2015 and based in Paris, Optionizr is a software company that provides a white-labeled on-site product marketing tool and innovative e-commerce payment methods, such as split payment and multicard payment, to its international clients. Its application programming interface (API) can be seamlessly integrated with existing online platforms to offer purchase options on products, allowing customers to buy time before making a final decision. The company also creates ancillary revenue opportunities for its clients with features like time-to-think options, e-visas, e-sims and carbon compensation. Optionizr targets sectors such as retail, travel and hospitality.
SoftNext is a software consolidation platform owned by Groupe Baelen that focuses on vertical software markets. Founded in 2019, it has built a platform of over 30 companies operating across nine different verticals, aggregating small software publishers throughout France.
Our role in the transaction
Oaklins’ team in France acted as the sole financial advisor to Optionizr and its shareholders in this transaction.
Talk to the deal team
Related deals
Mattina Holding has sold a 5% stake in Gens Aurea via accelerated bookbuild
Mattina Holding S.A. (DVC Partners) has sold a 5% stake in Italian company Gens Aurea S.p.A. through an accelerated bookbuild, raising approximately US$69.96 million.
Learn moreFreeway Fleet Systems has been acquired by Movement Software
Freeway Fleet Systems has been acquired by Movement Software, strengthening its position as a leading provider of fleet management and maintenance software while expanding the group’s presence into the UK market. As a strategic consolidator focused on transportation and mobility software, Movement Software will benefit from immediate product and customer synergies, with Freeway providing a strong platform for further geographic expansion across key fleet end markets.
Learn moreBIG BIO Herlev and BIG BIO Nordhavn have been acquired by Nordisk Film Biografer
BIG BIO Herlev and BIG BIO Nordhavn, two premium cinemas in the Copenhagen area, have been acquired by Nordisk Film Biografer, part of Nordisk Film, which is owned by Egmont. The acquisition expands Nordisk Film Biografer’s presence in the Danish cinema market and strengthens its premium cinema offering, adding two established venues to its portfolio.
Learn more