Groupe Actéo (Théolaur Peintures) welcomes GENEO and Bpifrance

The founders of Groupe Actéo (Théolaur Peintures) have opened the capital to GENEO Capital Entrepreneur and Bpifrance.

Actéo, which will celebrate its 200th anniversary in 2025, is an independent, family-owned group specializing in the production and distribution of building and decorative paints for a clientele of building professionals. Production is handled by its subsidiary Theolaur, which operates two production sites in the Hauts-de-France and Occitanie regions of France. Distribution is handled by its subsidiary Théodore Maison de Peinture, which runs its own network of 70 sales outlets, which is constantly expanding. In addition to its specialized outlets, the group’s products are sold by over 100 independent distributors throughout France. Groupe Actéo records annual sales of approximately US$100 million.

GENEO Capital Entrepreneur is an investment and support company, created by entrepreneurs and families, that supports SMEs and ETIs in their long-term development projects.

Bpifrance is a French public investment bank dedicated to financing and developing businesses. It has become the one-stop shop for entrepreneurs, with a comprehensive toolbox offered to customers through 50 local branches.

Oaklins’ team in France led a competitive process in which it acted as the exclusive sell-side financial advisor to support Actéo’s shareholders in their choice of the best partner to pursue its growth.