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Private Equity | TMT

Critical Mention has been acquired by Onclusive

May 2022 — Critical Mention, a leader in media monitoring, will become part of Onclusive, a newly formed global partner for PR and communications success. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Critical Mention is an ‘always-on’ media monitoring cloud-based platform which allows users to search for and be instantly alerted to mentions of their name, brand or reputation across nearly all media formats.

Onclusive was formed at the start of this year following the merger of Kantar’s reputation intelligence business, PRgloo, and the legacy Onclusive business. Onclusive is owned by technology investor Symphony Technology Group (STG).

Our role in the transaction

One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to the seller, Critical Mention, in this transaction.

Parties
“My job at Critical Mention always came down to unleashing the talents of our team members, who, in turn, unleashed the potential in our platform. They created tremendous value for our shareholders, for our customers and for themselves. From the start, I believed that we would one day join forces with the ideal strategic partner with whom we could multiply that value. It is hard to imagine a better strategic fit than Onclusive.”

Don Yount

CEO, Critical Mention

Talk to the deal team

Jay Kirsch

Partner
New York, United States
Oaklins DeSilva+Phillips

Joanna Stone

Partner
New York, United States
Oaklins DeSilva+Phillips

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