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Private Equity | Consumer & Retail

JLab has been acquired by Noritsu Koki Co., Ltd.

May 2023 — Catalyst Holdings has sold JLab Audio (JLab), a leading personal audio brand, to Japan-based Noritsu Koki Co., Ltd. (TSE:7744) (NKC).

Founded in 2005 and based in Carlsbad, California, JLab is the number one seller of headphones under US$50, the number one seller of true wireless earbuds under US$100 as well as the number one kids’ headphone brand in the US, according to NPD. Driven by its relentless focus on innovation, visionary leadership and unique, accessible brand positioning, the company has experienced rapid growth over the past several years, gaining broad retail distribution in over 20,000 doors for its extensive product portfolio.

Based in Tokyo, Japan, NKC is a diversified holding company whose subsidiaries engage in manufacturing and healthcare activities. In April 2020, Noritsu Koki completed the acquisition of AlphaTheta, which offers professional DJ equipment under several brands, most notable Pioneer DJ.

Catalyst Holdings is a private equity firm that owned a majority stake in JLab.

Our role in the transaction

Oaklins Intrepid in Los Angeles acted as sell-side advisor in this transaction.

Parties
“We performed an exhaustive search and interviewed multiple banks. After we met with Oaklins Intrepid, we knew they fit our culture and would work alongside us to find the right partner. They listened to what was important for both the Board of Directors and management and took everyone’s thoughts and needs into consideration as they helped us navigate the process. The team are pros and we’re thrilled with the outcome for all involved—most importantly identifying Noritsu Koki as our long-term ownership group.”

Win Cramer

CEO, JLab Audio

Talk to the deal team

Gary Rabishaw

Managing Director
Los Angeles, United States
Oaklins Intrepid

Greg Passani

Associate Director
Los Angeles, United States
Oaklins Intrepid

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